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Fair trade, a movement that began after World War II is a form of conscientious consumption in which people have an awareness of the comparatively weak position of producers in developing countries, and work to develop trade relationships that are as fair as possible.
The Fairtrade University system began when Oxford Brookes University was the first to be certified in 2003. Some of the five requirements to becoming a Fairtrade University include: student groups that conduct fair-trade activities; fair-trade products are available to purchase on university grounds: and the university must recognize and support the Fair-Trade Charter. There are now over 170 universities in the United Kingdom that are certified.The system was introduced to Japan in 2014. In February 2018, SUAC became the first certified Fairtrade University in Asia. Currently there are two active student groups, and fair-trade products can be purchased in the campus co-op.